Campaign management广告活动管理
Create, pause, resume and adjust campaigns and their daily budgets from one view, with the current state always visible next to the proposed state.在一个视图里创建、暂停、恢复和调整广告活动及其日预算，当前状态始终与提议状态并排显示。
Walmart advertising operations沃尔玛广告运营
Built for the way Walmart advertising is actually run.为沃尔玛广告的真实运营方式而建。
This page describes what ODUSE Ads is designed to do for Walmart advertisers, and — just as importantly — what it cannot do until Walmart Connect approval and advertiser authorization are in place.本页说明 ODUSE Ads 为沃尔玛广告主设计了什么能力，以及同样重要的：在 Walmart Connect 审批和广告主授权到位之前，它不能做什么。
Capabilities能力
What it is designed to do它被设计来做什么
Bid control竞价控制
Keyword and target bids adjusted within a bounded range per change, so a single mistake cannot move an account by an order of magnitude.关键词与投放目标的竞价在每次变更的限定幅度内调整，使单次失误不至于让账户量级失控。
Measurement效果测量
Spend, attributed sales and ROAS over comparable windows, with period-over-period movement. The same reporting we run on our own accounts.在可比时间窗内的花费、归因销售额与 ROAS，并给出周期间变动。与我们自有账户上跑的是同一套报表。
Optimization review优化复核
Recommendations are queued for a human decision. Approving is an explicit act, and so is rejecting — both are recorded.建议进入队列等待人工决定。批准是一个明确动作，拒绝同样是——两者都会被记录。
Advertiser authorization广告主授权
No account is accessed without that advertiser granting access first, scoped to exactly what they granted, and revocable by them at any time.在广告主先行授予访问权限之前不会访问任何账户；权限以其授予范围为准，并可由其随时撤销。
Change history变更历史
Every applied, blocked and rejected change kept with its before and after values, the guardrail result and a timestamp.每一次执行、拦截与拒绝的变更，都连同变更前后的值、护栏结果和时间戳一并保留。
How Walmart Connect access worksWalmart Connect 接入如何运作
Walmart Connect API access is granted through the Walmart Connect Partner Network. We have applied as a Technology Provider. We are not an approved partner yet, and we will not describe ourselves as one before that approval is granted.Walmart Connect API 的接入通过 Walmart Connect Partner Network 授予。我们已以 Technology Provider 身份提交申请。目前尚未获批，在正式获批前我们不会自称已获批的合作伙伴。
Two things gate access to any live Walmart advertising account: approval through that programme, and explicit authorization from the advertiser who owns the account. The second is permanent — no approval will ever let us into an account its owner has not authorized.访问任何在投沃尔玛广告账户有两道闸门：该计划的审批，以及账户所有者的明确授权。第二道是永久的——任何审批都不会让我们进入未经其所有者授权的账户。
We put this on the page rather than in a footnote.我们把这一点写在页面上，而不是藏在脚注里。
Where these workflows came from这些工作流从哪里来
Not from a whiteboard. The company sells on Walmart and Amazon and runs its own advertising operations. Delayed changes, unclear limits and missing change history were our problems before they were product requirements.不是来自白板。公司在沃尔玛和亚马逊上销售，并运营自有广告。滞后的调整、不清晰的限额、缺失的变更历史——这些先是我们自己的问题，然后才成为产品需求。