Campaign Operations
A single view of campaigns, budgets, status and recent movement. Assess the whole account without exporting a report or stitching spreadsheets together.在一个视图中呈现广告活动、预算、状态与近期变动。无需导出报表、无需拼接表格，直接评估整个账户。
Platform overview平台概览
One place to see the account, and one path for every change.在一个地方看清账户，每一次变更只走一条路径。
ODUSE Ads is organised around a single idea: a change to a live advertising account should be visible before it happens, bounded while it happens, and recoverable after it happens.ODUSE Ads 围绕一个想法组织：对在投账户的一次变更，应当在发生前可见、发生时受限、发生后可追溯。
Capabilities能力
Six areas that keep operations under control让运营保持受控的六个环节
Six areas that decide whether advertising operations stay under control. Each one exists because a specific failure mode does: a change applied too late, a bid moved too far, a budget nobody remembers approving.决定广告运营是否受控的六个环节。每一个的存在都对应一种真实的失效方式：调整得太晚、竞价改得太狠、预算没人记得批准过。
Bid & Budget Governance
Configurable limits on how far a single change may move a bid or a daily budget. A proposal outside the limit is blocked and shown with the reason, rather than trimmed silently.对单次变更可以改动竞价或日预算的幅度设置可配置上限。超限的提案会被拦截并显示原因，而不是被静默削减。
Performance Intelligence
Spend, attributed sales and ROAS aggregated over comparable periods, with movement measured against the period before. The same reporting we run on our own accounts.按可比周期聚合花费、归因销售额与 ROAS，并对比上一周期的变动。与我们自有账户上跑的是同一套报表。
Optimization Workflows
Every recommendation becomes a concrete proposal with a before value and an after value. Proposals wait for a decision; an unreviewed proposal cannot take effect.每条建议都会变成带有变更前值与变更后值的具体提案。提案需要等待决策；未经复核的提案无法生效。
Authorization & Access Control
Reading or changing an advertising account requires that advertiser's explicit authorization, is scoped to exactly what they granted, and is revocable by them at any time.读取或修改广告账户需要该广告主的明确授权，权限范围严格以其授予为准，并可由其随时撤销。
Audit Trail
Append-only records of who proposed a change, who decided on it, the value before and after, the guardrail result, and the timestamp. A record that outlives whoever made the change.仅追加的记录：谁提出变更、谁做出决定、变更前后的值、护栏结果与时间戳。一份不依赖当事人记忆的记录。
Workflow工作流程
Monitor → Analyze → Recommend → Review → Apply → Audit
The sequence is deliberately not automatic. Steps four and five are separate on purpose: a recommendation and a decision are different things, and only the decision reaches the advertising account.这个顺序刻意不是自动的。第四步和第五步被有意分开：建议和决定是两回事，只有决定才会到达广告账户。
1
Monitor
Track spend, attributed sales and ROAS on a defined cadence.按既定节奏跟踪花费、归因销售与 ROAS。
2
Analyze
Compare against prior periods and the account's own targets.与历史周期及账户自身目标对比。
3
Recommend
Produce a concrete proposed value, not a vague suggestion.产出具体的建议值，而不是模糊提示。
4
Review
Guardrails run first; a person then decides.先执行护栏检查，再由人做决定。
5
Apply
Only approved, in-range changes are submitted.只有已批准且在范围内的变更才会提交。
6
Audit
The outcome is written to an append-only record.结果写入仅追加的记录。
What the platform will not do平台不会做的事
It will not apply a recommendation without a decision. It will not move a bid or budget past the limit you set. It will not read an advertising account you have not authorized. And it will not leave a change without a record of who made it.它不会在没有决定的情况下执行建议；不会把竞价或预算改动超出你设定的上限；不会读取你未授权的广告账户；也不会让任何一次变更没有责任人记录。