Timely及时
Performance is reviewed on a defined cadence instead of whenever someone remembers to open a spreadsheet. Changes are prepared as concrete, reviewable proposals. 按既定节奏复核表现，而不是等谁想起来打开表格。变更以具体、可复核的提案形式准备好。
Governed advertising operations for Walmart advertisers 面向沃尔玛广告主的受控广告运营
Move from delayed ad changes to controlled, timely decisions. 把滞后的广告调整，变成受控且及时的决策。
ODUSE Ads is a self-service advertising operations platform for Walmart advertisers. Monitor performance, manage campaigns, and apply bid and budget decisions with clear safeguards and a complete audit trail. ODUSE Ads 是面向沃尔玛广告主的自助式广告运营平台。监控表现、管理广告活动，并在明确的护栏与完整审计记录下执行竞价与预算决策。
Walmart Connect API access requires partner approval and each advertiser's explicit authorization. Your account, your permission, revocable at any time. Walmart Connect API 接入需要合作伙伴审批与每一位广告主的明确授权。你的账户、你授权、可随时撤销。
Why it is built this way为什么这样设计
Three properties we refuse to trade away 三条不做妥协的性质
Governed受控
Bid and budget movements are bounded by guardrails you set. A proposal that exceeds a limit is blocked and surfaced, not silently applied. 竞价与预算的变动受你设定的护栏约束。超出限额的提案会被拦截并显示出来，而不是被静默执行。
Accountable可追溯
Every change carries who proposed it, who approved it, what the value was before and after, and when it took effect. 每一次变更都记录谁提出、谁批准、变更前后的值分别是多少、何时生效。
Product interface preview产品界面预览
What the operator actually sees运营人员实际看到的界面
Three views showing how a change travels from observation to a recorded, approved action. 三个视图，展示一次变更如何从观察走到被记录、被批准的动作。
Spend (7d)
$4,820
Attributed sales
$14,106
ROAS
2.93
Changes pending
3
Illustrative demo data — not a real advertiser account.
| Campaign | Status | Daily budget | Spend (7d) | Attributed sales | ROAS |
|---|---|---|---|---|---|
| Spring Patio — Core | Active | $150.00 | $1,942 | $6,310 | 3.25 |
| Dining Chairs — Brand | Active | $90.00 | $1,104 | $3,072 | 2.78 |
| Bar Stools — Discovery | Budget capped | $60.00 | $980 | $2,264 | 2.31 |
| Bathroom Vanity — Test | Paused | $40.00 | $794 | $2,460 | 3.10 |
Illustrative demo data — not a real advertiser account.
| Target | Current bid | Recommended | Δ | Guardrail | Approval |
|---|---|---|---|---|---|
| patio dining set | $0.82 | $0.91 | +11.0% | Within guardrails | Pending review |
| outdoor bar stool | $0.64 | $0.88 | +37.5% | Blocked — exceeds ±15% cap | Not submitted |
| counter height chairs | $1.05 | $0.96 | −8.6% | Within guardrails | Approved by operator |
| modern dining chair | $0.77 | $0.70 | −9.1% | Within guardrails | Rejected |
Recommendations are never applied automatically. Every change passes guardrail checks and requires an operator decision.
Illustrative demo data — not a real advertiser account.
- 2026-03-12 09:41 UTC · operator@advertiser.example · Campaign "Spring Patio — Core" · daily_budget 120.00 → 150.00 · approved · guardrail: pass
- 2026-03-12 09:38 UTC · operator@advertiser.example · Target "outdoor bar stool" · bid 0.64 → 0.88 · blocked · guardrail: exceeds ±15% cap
- 2026-03-11 16:02 UTC · operator@advertiser.example · Target "counter height chairs" · bid 1.05 → 0.96 · approved · guardrail: pass
- 2026-03-11 15:57 UTC · operator@advertiser.example · Target "modern dining chair" · bid 0.77 → 0.70 · rejected · reason: seasonal test in progress
- 2026-03-10 08:15 UTC · system · Advertiser ADV-1042 · authorization granted · scope: campaign management, reporting
Product interface preview. Figures are illustrative and do not represent any advertiser's actual performance.
Capabilities能力
Six areas that decide whether ad operations stay under control 决定广告运营是否受控的六个环节
Each area exists because a specific failure mode does: a change applied too late, a bid moved too far, a budget nobody remembers approving. The platform is organised around preventing those, not around producing dashboards. 每个环节的存在都对应一种真实的失效方式：调整得太晚、竞价改得太狠、预算没人记得批准过。平台围绕消除这些问题组织，而不是围绕生成仪表盘。
Campaign Operations
A single view of campaigns, budgets and status. Assess the whole account without exporting a report or stitching together spreadsheets.在一个视图里看到广告活动、预算与状态。无需导出报表、无需拼接表格，直接掌握整个账户。
Bid & Budget Governance
Configurable caps on how far a single change may move a bid or budget. Out-of-range proposals are blocked before they reach the advertising platform, with the reason shown.可配置的单次变动幅度上限。超范围的提案在到达广告平台之前就被拦截，并给出原因。
Performance Intelligence
Spend, attributed sales and ROAS aggregated over comparable periods, with movement measured against the period before. The same reporting we run on our own accounts.按可比周期聚合花费、归因销售额与 ROAS，并对比上一周期的变动。与我们自有账户上跑的是同一套报表。
Optimization Workflows
Proposals move through review before they are applied. An unreviewed recommendation cannot take effect — that is enforced by the workflow, not by discipline.提案必须经过复核才能执行。未经复核的建议无法生效——这由工作流强制，而不是靠自觉。
Authorization & Access Control
Access to an advertising account requires that advertiser's explicit authorization, is scoped to exactly what they granted, and is revocable by them at any time.访问广告账户需要该广告主的明确授权，权限范围严格以其授予为准，并可由其随时撤销。
Audit Trail
Append-only records of who changed what, from which value to which value, and when. A record that outlives whoever made the change.仅追加的变更记录：谁改了什么、从什么值改到什么值、何时发生。一份不依赖当事人记忆的记录。
Workflow工作流程
Monitor → Analyze → Recommend → Review → Apply → Audit 监控 → 分析 → 建议 → 复核 → 执行 → 审计
1
Monitor
Track spend, sales and ROAS on a defined cadence.按既定节奏跟踪花费、销售与 ROAS。
2
Analyze
Compare against prior periods and account targets.与历史周期和账户目标对比。
3
Recommend
Produce a concrete proposed value, not a vague hint.产出具体的建议值，而不是模糊提示。
4
Review
Guardrails run first; an operator then decides.先跑护栏检查，再由运营人员决定。
5
Apply
Only approved, in-range changes are submitted.只有已批准且在范围内的变更才会提交。
6
Audit
The change is written to an append-only record.变更写入仅追加的记录。
Security by design安全设计
Control that does not depend on trust 不依赖信任的控制
Least-privilege access, advertiser-granted and revocable authorization, environment separation, credential isolation and append-only audit logging. The security page sets out how each of these works. 最小权限访问、广告主授予且可撤销的授权、环境隔离、凭证隔离、仅追加的审计日志。安全页逐项说明它们如何运作。
Company identity公司主体
Who operates this platform谁在运营这个平台
- Registered legal name法定名称
- 鄂尔多斯市千程跨境电子商务有限公司
- English name of record英文记录名
- Ordos Odyssey Cross Border E-commerce Co., Ltd.
- Country of incorporation注册国家
- China
- Registered address注册地址
- Yong Jing Zi Tai C24-101-6, Kangbashi District, Ordos, Nei Mongol 017000, China
- Relationship to Walmart与沃尔玛的关系
- Independent third party. Not affiliated with, endorsed by, or approved by Walmart Inc.独立第三方。与 Walmart Inc. 无隶属关系，未获其背书或批准。
- Contact联系方式
- contact@oduse.site
Full company background, including our operating history and U.S. trademark registration, is on the About page. 完整的公司背景，包括经营历史与美国商标注册信息，见关于页面。
Questions we expect常见问题
Frequently asked questions常见问题解答
Is ODUSE Ads currently an approved Walmart Connect Partner?ODUSE Ads 目前是已获批的 Walmart Connect 合作伙伴吗？
No — and we will say so plainly rather than let you assume otherwise. We have applied to the Walmart Connect Partner Network as a Technology Provider. Walmart Connect API access is granted through that programme, so it depends on their approval and on each advertiser authorizing us for their own account. We will not describe ourselves as an approved partner before that approval is granted.不是——我们直说，而不是让你去猜。我们已以 Technology Provider 身份向 Walmart Connect Partner Network 提交申请。Walmart Connect API 的接入通过该计划授予，因此取决于其审批，以及每一位广告主对自己账户的授权。在正式获批之前，我们不会自称已获批的合作伙伴。
Does ODUSE Ads operate its own advertising accounts?ODUSE Ads 自己也运营广告账户吗？
Yes. The company runs advertising for its own retail accounts, and that experience is where this platform's workflows came from. Each advertiser's data and credentials are isolated from every other advertiser — including from our own accounts. No advertiser's data is ever visible to another.是的。公司为自有零售账户投放广告，这个平台的工作流正是从这段经验中来的。每一位广告主的数据与凭证都与其他所有广告主相互隔离——包括与我们自有账户隔离。任何广告主的数据都不会被另一位看到。
How do I get access?怎么获得访问权限？
Email us with the marketplace you advertise on and roughly how many campaigns you run. We will walk you through the platform and set up authorization for your account. The interface shown on this page uses illustrative data rather than any real advertiser's figures.发邮件告诉我们你在哪个平台投放、大致有多少个广告活动。我们会带你走一遍平台并为你的账户配置授权。本页展示的界面使用的是示例数据，不是任何真实广告主的数字。
What data does this website collect?这个网站收集什么数据？
None beyond what your browser sends to load the pages. There are no forms, no analytics scripts, no advertising trackers, and no cookies. Your language preference is stored locally in your own browser and never sent to us. See the Privacy Policy.除了浏览器为加载页面所发送的信息之外，不收集任何数据。本站没有表单、没有统计脚本、没有广告追踪、也不使用 cookie。语言偏好保存在你自己的浏览器本地，不会发送给我们。详见隐私政策。
How is advertiser access granted and revoked?广告主授权如何授予和撤销？
Nothing is read or modified until the advertiser grants access, and the grant is scoped to exactly what they authorized. Revocation is immediate for any new operation, and takes one click from the advertiser's side.在广告主授予访问权限之前，不会读取或修改任何内容，且授权范围严格以其授予为准。撤销对任何新操作立即生效，广告主一键即可完成。
Talk to us before you commit anything 在做任何承诺之前，先和我们聊聊
If you run Walmart advertising and want to see the platform against your own account, email us directly. A person reads every message. 如果你在投放沃尔玛广告，想用自己的账户看看这个平台，直接给我们发邮件。每一封邮件都有人阅读。